For Efemena Michael Ejeba, April 9, 2017 will remain unforgettable as it marked a turning point
in his life. The day marked the beginning of his transition. Transition from poverty to wealth;
obscurity to celebrity and from arelatively unknown entity to avery much loved personality. He
is unarguably the most popular man in Nigeria at the moment after winning the 2017 edition of
the Big Brother Naija. He is the Man of the Moment.
The Gada Biu, Jos bred Pidgin English Rapper whose humility, courage, determination and
resilience catapulted him from the shackles of poverty and obscurity to wealth and fame. His is
a classiccase of taking one’s destiny into his hands.
The popular reality show turned out the springboard through which this hitherto unknown 23
year old upcoming rap singer and graduate of economics launched himself into the league of
Nigerian young millionaires and indeed African celebrities.
Born February 25, twenty-three years in Jos Plateau State, Nigeria to poor and struggling
parents from Delta State, Efe schooled at the Federal Government College Jos before going on
to obtain a first degree in Economics from the University of Jos. Perhaps,glad to have met
minimum parental and contemporary educational standard he decided to pay attention to his
first love. Music! The lad, from the outset knew want he wanted.
While in secondary school and all through university years, he showed much interest in the
genre of entertainment. Miming songs of popular artistes like Naeto C, 50 Cents, Eminem and
the likes became the starting point for him. In collaboration with his friend, Duktor Sett, who
like him was also a newcomer in the music business,he went full throttle on his music career
with the latter acting as producer.
COURAGE AND DETERMINATION
Determined to make it musically, Efe soon realized thatJos was too small a place for him. He
needed to move to Lagos where he believed he could easily enhance his music career and make
Knowing he wasn’t born with the proverbial silver spoon he was determined to make one for
himself. As a friend would always say: “Do not blame your parents if you are born poor but
blame yourself if you die poor. Hence his mindset has always been about struggle and the quest
to make money in life.
He knew what he wanted and against all odds, he went for it. Hence in 2015 he relocated to
Lagos with his producer and they hit the ground running. The year 2016 saw him launching his
Extended Play (EP) Album titledLagos. The robust piece comes with 14 tracks comprising tracks
like: Lagos, Bad Belle, Introduction, Thank God, Call Olokpa, Sikira, Outroduction, and so on.
Hitherto not many people knew the album nor the songs, information has it that industry
critiques rate the album very low.However, with his new status his music career is sure to reach
greater heights. ‘So Based On Logistics’, Efe now looks beyond music.
“…Music is my first love. I have realized that my brand is way bigger than music, so I will
definitely explore different areas”.
Still hungry for recognition and fame, he was among the few shortlisted to contest the just
concluded Reality Show, Big Brother Naija. His initial goal was to use the platform to push his
music career. But as days turned to weeks and weeks to months, it gradually dawned on him
that he could actually win the contest.
“When I got into the Big Brother Naija house I realised that I was a bit different from other
housemates. I was not just playing for the camera, so, when I was angry or happy I showed it. As
time went by, I began believing that I would actually win the show”.
Determined to come out victorious, Efe went into the game his natural self, without any
planned strategy. He just remained himself and that worked out for him. Fortunately his
lifestyle and miens endeared him to Nigerians, especially the youth and teens. In the last
campaign in the Big Brother House, he was able to convince many that he represented the
average Nigerian across board.
So eloquently delivered, many thought it was a rehearsed speech. NO! It was just the natural
Efe. He knew the implication of not getting it right at that point in time. Performing poorly
could come with dire consequences.
He didn’t want that to happen, at least not at that point in time.
END JUSTIFYING THE MEANS
Efe wanted a platform to further enhance his career. To him, coming to Lagos and launching an
album does not suffice. Having the opportunity to be a contestant in the reality show was just
the break he needed to push his music, so he thought. He put in his all to achieve just that, but
in the course of the show he realized he was faced with a life-changing opportunity. In his
typical determined and resilient ways, he didn’t let this slip through.
He eventually became the last man standing, in the midst of four ladies, and eventually went on
to win the grand prize of twenty-five million naira and an SUV jeep. In these, still remained
humble and caring as he has great plans for the less-fortunate.
“… I am happy winning but I feel that real success is measured by how many lives I can touch”.